Being a part of the Net Generation, I find so much of this book to reflect my life. I am definitely one of those people who have lots of things going at once. I do my homework with the TV or music on, multiple windows open on my computer, and often eating dinner at the same time. I do not find these things distracting. I am used to it. One of the interesting things I read in the first part of the book was in chapter 4, The Net Generation Brain. There is one part in particular that discusses how video gamers notice more, they have more highly developed spatial skills, good for engineering and architecture, and they are quicker at switching tasks, quick at finding things on the Internet, and their mind seems incredibly flexible and multimedia savvy. (This is all on page 98) I find this very interesting. I think this shows the different ways that the Net Generation learns. We may not read as many books, but we read more information on the Internet. We may not concentrate on just one thing at a time, but we are doing many things, still getting them all done, just in a different manner than an older generation may be used to. Technology, including the internet and video games is not turning us into zombies as some may say. It instead is giving us more opportunity to learn. There is so much more information to take in than any of our parents ever had.
In the second part of the book Tapscott discusses several issues surrounding the Net Generation including their education, their work ethic, them as consumers, and their family life. I have not yet finished all of part two, but what I’ve read so far is very interesting. Tapscott explains how the education system is 100 years behind the level of the students. I find this so true! It seems as though some of the teachers aren’t up to speed enough on technology to take advantage of it and teach the students. They are trying to lecture students for an hour straight and expect them to pay attention. The net generation is so used to multi-tasking that lecturing is no longer the most effective way of teaching. Personally, I have such a hard time paying attention to a completely lecture based class. Most of the teachers of the DTC program are up to speed with technology, which makes sense, they are teaching a technology based degree. But I have taken a class where the teacher didn’t even use a computer. He used a typewriter. Yes, a typewriter! Anyways, I think in order to effectively teach the Net Generation, teachers need to be on the ball with technology. They also need to be able to switch from topic to topic in order to keep the attention of the students.
As far as the Net Generation as consumers goes, we are completely different than the generation of boomers. We do product checks on the web, or we ask our friends their advice on products. Also, we TiVo tv shows or watch them online, reducing the number of ads we see. Going into a career where designs, including ads, logos, event posters, or things of the sort may come up, this is something to keep in mind. When selling a product to the Net Generation you have got to get their attention right away and get your message across in a matter of seconds. The Net Generation is just so much different than any generation in the past. They learn differently, shop differently, and have different expectations of the workplace. And I’m sure when the next generation comes along, things will change yet again.